Citizen Eco-Drive Brycen Titanium Mens Weekender Chronograph Watch

CITIZEN, a brand founded in 1930, has long been dedicated to promoting a multicultural mindset that fosters excellence and creativity. The name itself conveys a deep respect for craftsmanship, making the brand familiar to citizens around the world. As a "citizen" of the global community, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its creations.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of each watch. This artisan's approach to watchmaking is rooted in pushing the boundaries of technology and exploring new possibilities.

One of CITIZEN's pivotal technological breakthroughs was the development of a light-driven watch. In 1976, the brand pioneered this engineering innovation well ahead of other watch manufacturers, leading to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered, eliminating the need to ever replace batteries. This revolutionary technology has made it possible for citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty. This approach inspires people to strive to be their best at any time.

In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign, "Better Starts Now." This simple belief holds that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. CITIZEN is dedicated to this ideal, focusing not on the past but on the present and all the ways in which it can be improved. To help communicate this belief to the world, the brand has created a new global CITIZEN brand movie, brand identity, and brand website that represent its Better Starts Now philosophy.

Speaking of the latest models in the CITIZEN Titanium family, the Ti+IP timepiece is a standout example. This watch is 40% lighter than stainless steel and 5 times harder to resist scratches, offering a sporty and masculine appeal. With a super titanium case and bracelet, and a cerulean blue dial, the timepiece features a 1/5-second chronograph measuring up to 60 minutes, as well as 12/24-hour time and date functionality.

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