Citizen Eco-Drive Weekender Brycen Titanium Watch, Blue Dial

Introducing the latest models in the Citizen Titanium family - a collection of men's luxury timepieces that combine technical advancements with a sporty aesthetic. Crafted with a Super Titanium™ case and bracelet, these watches are 40% lighter than stainless steel and 5 times more scratch-resistant.

Featuring a sleek 3-hand, date display with luminous hands and markers, and protected by a sapphire crystal, these timepieces are water-resistant up to 100 meters. Powered by Citizen's renowned Eco-Drive technology, they harness the power of any light source, eliminating the need for battery replacements.

Since its foundation in 1930, Citizen has fostered a multi-cultural mindset that celebrates craftsmanship and innovation. As a "citizen of the world," the brand takes its responsibility to cultivate positive change and ongoing evolution through its products seriously.

As a true manufacture d'horlogerie, Citizen integrates a comprehensive manufacturing process, from creating individual components to the final assembly of each watch. This artisan's approach to watchmaking is driven by a constant pursuit to push the boundaries of technology and explore new possibilities.

One such pioneering innovation was the development of a light-driven watch. In 1976, Citizen revolutionized the industry with the introduction of Eco-Drive, which converts any light source into electrical power to charge the watch. This extraordinary innovation eliminated the need for battery replacements, making Citizen watches accessible to citizens worldwide.

Citizen's product development policy, "The Fusion of Technology and Beauty," remains a driving force behind the brand's continuous efforts to merge cutting-edge technology with design excellence. This philosophy inspires people to strive to be their best, as reflected in Citizen's new global campaign, "Better Starts Now."

Launched in collaboration with Wieden+Kennedy, the "Better Starts Now" campaign embodies the belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start. Citizen is dedicated to this ideal, focusing on the present and the infinite possibilities for improvement.

To communicate this philosophy to the world, Citizen has created a new global brand movie, identity, and website that represent the "Better Starts Now" ethos. This campaign reflects Citizen's unwavering commitment to merging cutting-edge technology with design excellence, empowering individuals to strive for their best and embrace the constant pursuit of betterment.

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