Citizen Men's Eco-Drive Avion Watch with Leather Strap (AW1361:10H)

Introducing the Avion, CITIZEN's vintage-inspired timepiece that pays homage to the golden age of transatlantic travel. Crafted with meticulous attention to detail, this luxury watch boasts a stainless-steel case and a rich brown leather strap with contrast stitching, capturing the essence of the 1950s.

At the heart of the Avion lies CITIZEN's renowned Eco-Drive technology, a groundbreaking innovation that powers the watch using any light source, eliminating the need for battery replacement. With a water resistance of 100 meters and a 5-year limited warranty, this timepiece is built to withstand the rigors of everyday life.

The Avion's design cues are a testament to CITIZEN's commitment to merging cutting-edge technology with timeless aesthetics. The luminous markers, classic day/date function, and charcoal grey dial evoke the nostalgic charm of the past, while the Caliber J810 movement ensures precise timekeeping for the modern wearer.

Since its inception in 1930, CITIZEN has been driven by a multi-cultural mindset that fosters excellence and creativity. The brand's name conveys a deep respect for craftsmanship, making it a familiar and trusted choice for citizens around the world. As a true "citizen of the world," CITIZEN takes its responsibility to cultivate a culture of positive change and ongoing evolution through its innovative products.

The development of the Eco-Drive technology in 1976, and its subsequent launch in 1995, marked a pivotal moment in CITIZEN's history. This groundbreaking innovation revolutionized the way watches could be powered, making them accessible to people in all corners of the globe, regardless of the availability of specialist batteries.

CITIZEN's unwavering commitment to merging technology and beauty is evident in the Avion and all of its timepieces. The brand's product development policy, "The Fusion of Technology and Beauty," drives its constant pursuit of perfection, inspiring people to strive for their best.

In 2023, CITIZEN launched a new campaign in collaboration with Wieden+Kennedy, titled "Better Starts Now." This philosophy reflects the brand's belief that no matter who you are or what you do, it is always possible to make something better, and that the time to start is now. This ethos is embodied in the brand's new global campaign, which includes a brand movie, identity, and website.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of its watches. This artisan's approach to watchmaking, coupled with its dedication to pushing the boundaries of technology, ensures that CITIZEN continues to deliver innovative and beautifully crafted timepieces that captivate and inspire its global audience.

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